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La Revue Holstein Québec - Commercial rates


Over 7500 copies of La Revue Holstein Québec are distributed per issue. The mailing list includes 5500 Québec breeders in addition to 2000 others in Canada, the US and abroad.

And, in keeping with Holstein Québec's priorities, the objectives of La Revue are to:

  • Promote the services and activities of Holstein Québec;
  • Inform members about activities in the sectors of Holstein breeding and genetics;
  • Enhance the knowledge of its members through pertinent special reports and columns;
  • Assist marketing and highlight the Quebec Holstein industry, both in Quebec and elsewhere;
  • Be open to outside advertisers.

 

Commercial rates

Format (page) Black&White ($ CAD) 1 color ($ CAD) 4 colours. process ($ CAD)
1 $1,275 $1,380 $1,685
2/3 $1,020 $1,125 $1,430
1/2 $765 $870 $1,175
1/3 $535 $630 $920
1/4 $410 $500 $785
1/8 $205 $290 $590

Design fees are not included

 

Better positioning

Additionnal Charges
Cover 2 + 15 % of the 4-colour rate
Cover 3 + 25 % of the 4-colour rate
Cover 4 Not available, reserved for the breeders
Center + 30 % of the 4-colour rate
Page 3 + 30 % of the 4-colour rate

 

Frequency discount

Frequency discount on signed contracts %
discount for 2 appearances / year 5
discount for 3 appearances / year 10
discount for 4 appearances / year 15
discount for 5 appearances / year 20

 

Rates for inserts

Rates for inserts Price
Inserts in cellophane $1,910
Tip in insert $1,900
Detachable brochures $1,200
Cardboard inserts $900

 

Ad format

Format Dimension (inches) Format Dimension (inches)
1 page bleed  8,25 x 10,875 1/3 page column 2,375 x 10
(+ 0,125" de chaque côté)   1/3 page vertical 7,375 x 2,312
1 page 7,375 x 10 1/4 page vertical 3,56 x 4,875
1/2 page horizontal 7,375 x 4,875 1/4 page horizontal 7,375 x 2,312
1/2 page column 3,50 x 10 1/6 page vertical 2,29 x 4,875
1/2 page vertical 4,5 x 7 1/8 business card 3,56 x 2,312
1/3 page horizontal 7,375 x 3,16    
Full size example

 

Advertising themes

 

March 1st

  • Tout-Quebec & All-Canadian
  • Holstein Red and White issue
  • Vente Classique and spring sales promotion
  • My Favourite Cow winner
  • National Spring Sale consignors
  • New Master Breeders
  • Issue distributed at the Holstein Québec Spring Show

April 15th

  • Special edition on genomics
  • Results of the Holstein Québec Spring Show – the winners
  • Other spring sales

July 1st

  • Special issue – Holstein Québec Picnic
  • Host club advertisers - Holstein Québec Picnic
  • My Favourite Cow candidates

October 1st

  • Special international issue – 1200 additional copies
  • Fall sales consigners
  • Breeders targeting the international market
  • My Favourite Cow finalists

December 16th

  • Show champions
  • Bred & Owned champions
  • Breeder and exhibitor banners
  • Holstein Québec Convention Invitation 

 

Ad specifications

  • Create your document in QuarkXpress, Macintosh
  • Include illustrations and fonts in a separate file
  • Photoshop file - CMYK colour model (Do not use transparency)
  • Illustrator file - always save in EPS (Do not use transparency)
  • Photoshop EPS file - save in one file only
  • Photo resolution: 400 dpi
  • Avoid monotones duotones
  • Send a colour proof with the file
  • High resolution PDF with bleeds and registration marks are also accepted

Mailing ad material

By mail:

Att.: France Lemieux
150, Morrissette
Princeville (Québec) Canada
Tél.: 819 364-3063
Télec.: 819 364-3568

By email (ad under 8 Mb) :

francelemieux@videotron.ca

Ad over 8 Mb:

FTP : www.sytern.com
Username : flc-holstein
Password : quebec2005