Holstein Québec Picnic

For over 76 years, in July, members of the Association and their families gather for the traditional Holstein Québec Picnic. Since the event is hosted by a new region every year, it is the perfect opportunity to discover different herds.

The host club organizes various activities, in addition to the W.K. MacLeod (animal expertise) and Gladu (showman competition for youth) competitions, a wine and cheese and a roast dinner.

Be there!

Holstein Québec, in collaboration with the Shefford-Brome Club, is pleased to invite you to the 77th edition of the Holstein Québec Picnic, which will take place on July 15th 2023. The Holstein dairy producers of the region look forward to hosting this provincial event in the friendly atmosphere of JM Valley Holstein farm, owned by Mireille lavoie et Joël Lepage, in Amqui.

A number of committees have already begun work to ensure the day is a successful and memorable one for visitors. Please note that access to the site and activities are free, with the exception of the supper, for which tickets will be available for advance purchase.

Holstein Quéebec is currently looking for sponsors for its 2023 Picnic! Consult our visibility plan to have all the information in hand (in french only): https://holsteinquebec.com/wp-content/uploads/2021/12/Plan-de-commandite_PN2023.pdf

JM Valley Holstein (296, rang Saint-Joseph, Amqui)

The programme for the day is as follows:

10 am    Opening and Olympiads

12:30 pm  Introduction to the family and herd and a word from dignitaries

1:30 pm    Macleod Judging Contest (a judge will explain which aspects to look at and how to determine which cow is the best-looking).

2:30 pm    Gladu Contest (a showmanship competition where youth under the age of 25 are invited to show to advantage their calves).

4:00 pm    End of the Olympiads and beginning of Happy Hour (4 to 6 pm), where visitors will have the opportunity to talk with dairy
producers from the Bas-Saint-Laurent Holstein Club while enjoying a complimentary cocktail and appetizers.

7:00 pm    Supper (Amqui arena)

10:00 pm       Dance (open to all) - Amqui arena

Visitors will also have the opportunity to tour the JM Valley Holstein farm and visit the many stands set up on site to showcase Quebec businesses and products. Lastly, a Children’s Zone will be created to entertain younger visitors (games, face painting, colouring, slides, little farm etc.). Many more activities will be added to the programme for the enjoyment of visitors.

For now, you can book your accommodation, mention the Holstein Québec Picnic room block to get a room at :


340, boulevard St-Benoît Ouest, Amqui (Québec) Canada  G5J 2G2
1 418 629-2241 – 1 800 463-0831

Auberge Ambassadeur

66, Boulevard St-Benoit Ouest, Amqui, (Québec)  G5J 2E8
418 629-6464

Also available in the region : chalets, Airbnb, campsites, condos...